Taco Bell is thriving with Gen Z. Its CEO says that's no accident. [Business Insider]
Yum! Brands, Inc. (YUM)
Last yum! brands, inc. earnings: 4/29 07:00 am
Check Earnings Report
US:NYSE Investor Relations:
yum.com/investors
Company Research
Source: Business Insider
Have an account? Log in Taco Bell's CEO, Sean Tresvant, says the brand's relevance with Gen Z is an intentional strategy. The Mexican chain leans hard into youthful cultural references with menu innovation and merch drops. It's paying off — as other fast food chains struggle, Taco Bell keeps posting positive comps. Taco Bell 's growth story isn't just about value — it's about relevance. As much of the fast-food industry grapples with cautious consumers and slowing traffic, Taco Bell has managed to stand out with younger diners. The Mexican chain's parent company, Yum! Brands , reported earlier this month that Taco Bell delivered 7% same-store sales growth in the fourth quarter, fueled in part by transaction gains that skewed especially strong among younger customers. CEO Sean Tresvant says that the 63-year-old brand's youthful appeal is deliberate. "We are a brand within culture — we understand where culture is, not only where it is, but where it's moving to," Tresvant
Show less
Read more
Impact Snapshot
Event Time:
YUM
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
YUM alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
YUM alerts
High impacting Yum! Brands, Inc. news events
Weekly update
A roundup of the hottest topics
YUM
News
- Yum Brands (YUM) Valuation Check After Earnings Beat Dividend Hike And Rising Digital Sales [Yahoo! Finance]Yahoo! Finance
- Yum! Brands (NYSE:YUM) had its "outperform" rating reaffirmed by analysts at Evercore ISI.MarketBeat
- McDonald's finds winning recipe in value meal deals as diners return [FOX Business Network]FOX Business Network
- Yum! Brands (NYSE:YUM) had its "buy" rating reaffirmed by analysts at Guggenheim.MarketBeat
- McDonald's vs. Yum! Brands: Which Wins the Battle for India as US Growth Slows? [Yahoo! Finance]Yahoo! Finance
YUM
Earnings
- 2/4/26 - Miss
YUM
Sec Filings
- 2/17/26 - Form 4
- 2/17/26 - Form 144
- 2/17/26 - Form 4
- YUM's page on the SEC website