Taco Bell puts innovation and value on the menu [Yahoo! Finance]
Yum! Brands, Inc. (YUM)
Last yum! brands, inc. earnings: 4/29 07:00 am
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Source: Yahoo! Finance
Yum is adding new Taco Bell locations. Taco Bell might not have the cache of Chipotle, which many people think of as elevated fast food, but it's a sales giant for parent company Yum Brands. “Taco Bell's recent success is no accident – it's smart, targeted marketing. They've mastered limited-time offers that create urgency, like the ‘Bajaversary' for Baja Blast, which pulled in customers and spiked visits,” Paul Drecksler, an e-commerce expert and founder of Shopifreaks, told The Food Institute Another industry expert, Organic Solace CEO Ken Tobby, said the Mexican chain's LTOs help fuel its success. “This approach usually brings about repeat visits and sales spikes, as people do not want to miss out,” he shared. The chain has also scored with its affordable menu items at a time when consumers are demanding them. "Taco Bell's affordability strategy has become a lifeline for budget-conscious consumers. Items like $2 burritos and $1.49 breakfasts have positioned the brand a
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News
- Yum! Brands (YUM): Has the Recent Pullback Opened a Valuation Opportunity? [Yahoo! Finance]Yahoo! Finance
- Yum! Brands (NYSE:YUM) had its "neutral" rating reaffirmed by analysts at Piper Sandler.MarketBeat
- Six Ways To Win Hearts And Algorithms In The Agentic Economy [Forbes]Forbes
- Pizza Hut Doubles Down on Helping Fans Holiday Harder with New Limited-Edition Tipsy Elves Triple Treat Box OnesiePR Newswire
- Yum! Brands (NYSE:YUM) had its "buy (b)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
YUM
Earnings
- 11/4/25 - Beat
YUM
Sec Filings
- 12/1/25 - Form 4
- 11/26/25 - Form 8-K
- 11/25/25 - Form 4/A
- YUM's page on the SEC website