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Stock impact report

Domino's China Franchisee Expands in Smaller Cities For Growth [BNN Bloomberg (Canada)]

Yum China Holdings, Inc. (YUMC) 
Last yum china holdings, inc. earnings: 4/28 04:30 pm Check Earnings Report
US:NYSE Investor Relations: ir.yumchina.com
Company Research Source: BNN Bloomberg
The pizza chain wants to tap demand for fast food among residents in less prominent Chinese cities and towns that aspire to the lifestyle of glitzy megacities, Aileen Wang, chief executive officer of DPC Dash Ltd, also known as Domino's Pizza China, told Bloomberg in an interview in Shanghai Thursday. “When the income levels among lower-tiered city consumers go up, their interest in western food rises as well,” Wang said. “When we enter new markets, local consumers line up in long queues and wait to try the food influencers share on social media.” As the US pizza brand's master franchisee in mainland China, Hong Kong and Macau, DPC joins other western fast-food chains including KFC and Pizza Hut under Yum China Holdings Inc. and McDonald's Corp. in expanding in China at the fastest clip ever. That has seen these restaurants opening stores in lower-tier Chinese cities in which western brands previously had zero presence, and bringing them in direct competition with local rivals Show less Read more
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