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Stock impact report

Zeta Global Holdings' (ZETA) Early Momentum A Sign Of Application SaaS Comeback In 2026 [Yahoo! Finance]

Zeta Global Holdings Corp. Class A (ZETA) 
Company Research Source: Yahoo! Finance
price target on Zeta Global Holdings Corp. (NYSE: ZETA ) from $23 to $26 while maintaining a neutral rating on the stock. Elsewhere, as part of Morgan Stanley's broader outlook for the Application SaaS sector, the firm updated its price target for Zeta Global on January 15. Elizabeth Porter of Morgan Stanley increased the firm's price target from $23 to $27 while maintaining a Buy rating. Although the Application SaaS sector underperformed in 2025, the analyst expects AI-related risks to ease, supporting a more constructive view for 2026. The stock is still trading below the lowest Wall Street price target of $25 and has 23% upside from here, according to the most bearish of the 14 analysts covering it. Additionally, on January 13, Canaccord Genuity analyst David Hynes reiterated his Buy rating, along with the price target of $30 for the stock. The rating is based on the company's strong execution and momentum in early 2026, a new collaboration with OpenAI that strengthens the Ath Show less Read more
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