Morgan Stanley Views Zeta Global (ZETA) as Selectively Opportunistic Amid Easing AI Concerns for 2026 [Yahoo! Finance]
Zeta Global Holdings Corp. Class A (ZETA)
Company Research
Source: Yahoo! Finance
While SaaS application stocks lagged the broader software and tech sectors in 2025, there is growing evidence that the perceived threats from AI may be less damaging than anticipated. This shift is fostering a more positive outlook for the sector heading into 2026. Nevertheless, the firm remains selectively opportunistic, as a widespread increase in enterprise spending has yet to materialize. In other news, on January 5, Zeta Global Holdings Corp. (NYSE:ZETA) announced a collaboration with OpenAI to enhance Athena by Zeta, which is the company's AI-powered agent for enterprise marketing. The partnership integrates OpenAI models into the Zeta Marketing Platform to provide conversational intelligence and agentic applications. The collaboration aligns Zeta's product roadmap with OpenAI's technological advances. The announcement marks the expansion of beta access for Athena's first two agentic applications: Insights and Advisor. Insights with Athena is a conversational analytics tool
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ZETA
News
- Zeta Global Holdings' (ZETA) Early Momentum A Sign Of Application SaaS Comeback In 2026 [Yahoo! Finance]Yahoo! Finance
- Goldman Sachs Ups Zeta Global (ZETA) PT to $26, Anticipates Software-Sector M&A Surge, Strategic Synergies in 2026 [Yahoo! Finance]Yahoo! Finance
- Zeta Global Could Be One Of The Biggest AI Winners In Marketing [Seeking Alpha]Seeking Alpha
- Zeta Global (NYSE:ZETA) had its "neutral" rating reaffirmed by analysts at The Goldman Sachs Group, Inc..MarketBeat
- Zeta Global (NYSE:ZETA) had its "sell (d-)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
ZETA
Earnings
- 5/1/25 - Miss
ZETA
Sec Filings
- 1/16/26 - Form 144
- 1/16/26 - Form 144
- 1/9/26 - Form 144
- ZETA's page on the SEC website