How AI Is Revolutionizing Marketing In 2024: Top 5 Trends [Forbes]
Zeta Global Holdings Corp. Class A (ZETA)
Company Research
Source: Forbes
MarTech, the wide range of software tools used in marketing campaigns, will continue to focus on artificial intelligence (AI) and generative AI (GenAI) to drive unprecedented levels of personalization and customer engagement in 2024. Retailers and brands are emphasizing the importance of AI in marketing and the need for effective collaboration across functions. With nearly 60% of marketers prioritizing AI investments as their primary focus, a new study highlights the strategies, challenges, and trends that will define marketing success in the coming year. “The adoption of GenAI to know more, do more, learn more and achieve more also has the potential to transform marketers, starting with the CMO,” said Steven Gerber, president and COO of Zeta Global. Here are the key takeaways from the study by the CMO Council and Zeta Global Holdings Corporation. 1) AI And GenAI Leading MarTech Investment As AI is expected to drive improvements in content creation, personalization, predictive
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