Why Zeta Global (ZETA) Stock Is Trading Up Today [Yahoo! Finance]
Zeta Global Holdings Corp. Class A (ZETA)
Company Research
Source: Yahoo! Finance
Shares of marketing technology company Zeta Global (NYSE:ZETA) jumped 3.3% in the afternoon session after the company announced record performance for its AI Marketing Cloud platform during the pivotal holiday shopping weekend. From Thanksgiving through Cyber Monday, platform usage surged 153% compared to the previous year, while the company's AI agent activity increased 25 times. The platform also maintained 100% uptime, a critical factor as enterprise brands depended on it to send their most important messages during the peak period. The strong performance highlighted the growing adoption of Zeta's AI, with the company noting that clients who used its AI Agents saved 87% of their time on repetitive tasks. The results also reflected momentum from the recent acquisition of Marigold's enterprise software business.
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ZETA
News
- People are not buying what they don't need, says Zeta Global CEO David Steinberg [CNBC]CNBC
- Zeta’s AI Agents Fuel Holiday Records: Platform Usage Up 153% as AI Activity Grows 25x YoYBusiness Wire
- Zeta Global (NYSE:ZETA) had its price target raised by analysts at Morgan Stanley from $21.00 to $23.00. They now have an "equal weight" rating on the stock.MarketBeat
- Zeta Global (NYSE:ZETA) was given a new $29.00 price target on by analysts at UBS Group AG.MarketBeat
- Zeta Global (NYSE:ZETA) had its "buy" rating reaffirmed by analysts at B. Riley.MarketBeat
ZETA
Earnings
- 5/1/25 - Miss
ZETA
Sec Filings
- 11/25/25 - Form 424B5
- 11/25/25 - Form 424B7
- 11/24/25 - Form 8-K
- ZETA's page on the SEC website