Zeta’s AI Agents Fuel Holiday Records: Platform Usage Up 153% as AI Activity Grows 25x YoY
Zeta Global Holdings Corp. Class A (ZETA)
Company Research
Source: Business Wire
During the holiday shopping weekend, Zeta’s AI Agents delivered 87% time savings for enterprises, underscoring leadership in AI-powered marketing NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced record performance for its platform during the holiday shopping weekend—the pivotal shopping period from Thanksgiving through Cyber Monday. Platform usage surged 153% year-over-year (YoY), Zeta’s AI agent activity increased 25x YoY, and uptime remained 100%, as enterprise brands relied on Zeta to power their most critical messages of the year. The gains reflect accelerating adoption of Zeta’s agentic AI to turn insights into action at scale, as well as added enterprise momentum from the recent acquisition of Marigold’s enterprise software business.AI’s Growing Impact on Peak-Season PerformanceThis year’s performance highlighted the operational impact of Zeta’s agentic AI. Enterprises using Zeta’s AI Agents – spanning Audience, Campaign, and QA – r
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- People are not buying what they don't need, says Zeta Global CEO David Steinberg [CNBC]CNBC
- Why Zeta Global (ZETA) Stock Is Trading Up Today [Yahoo! Finance]Yahoo! Finance
- Zeta Global (NYSE:ZETA) had its price target raised by analysts at Morgan Stanley from $21.00 to $23.00. They now have an "equal weight" rating on the stock.MarketBeat
- Zeta Global (NYSE:ZETA) was given a new $29.00 price target on by analysts at UBS Group AG.MarketBeat
- Zeta Global (NYSE:ZETA) had its "buy" rating reaffirmed by analysts at B. Riley.MarketBeat
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- 11/25/25 - Form 424B5
- 11/25/25 - Form 424B7
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