ZipRecruiter Research Finds ‘The Great Freeze’ Thawing as U.S. Employers Prepare to Ramp Up Hiring
ZipRecruiter, Inc. Class A (ZIP)
Company Research
Source: Business Wire
Third Annual Employer Survey explores how AI is reshaping hiring, what’s next for the labor market, and how pay, benefits, and skills continue to evolve SANTA MONICA, Calif.--(BUSINESS WIRE)--ZipRecruiter® (NYSE: ZIP), a leading online employment marketplace, today released findings from its Third Annual Employer Survey, revealing that the labor market's "Great Freeze" may finally be starting to thaw.Employee turnover has dropped sharply, from 177% in 2023 to just 50% in 2025, marking a historic slowdown in movement as businesses and workers alike choose stability over change. But signs of momentum are emerging: nearly two-thirds of businesses (63%) plan to increase hiring in the year ahead, especially for entry-level roles that were hit hard during the slowdown.“Our research suggests ‘The Great Freeze' is giving way to 'The Great Thaw,' and the most prepared employers are already taking action. We’re seeing businesses ramp up entry-level hiring, drop degree requirements, and incor
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