‘The Amazon of Sports' has already cornered baseball's apparel market – and is now on the verge of subsuming baseball cards, too [Yahoo! Finance]
ADIDAS AG S/ADR (ADDYY)
NASDAQ:AMEX Investor Relations:
adidas-group.com/en/investors/overview
Company Research
Source: Yahoo! Finance
After arriving in Florida and Arizona, players began to complain about the quality of their new, Fanatics-manufactured uniforms. One player for the Baltimore Orioles groused that the new uniforms looked “like a knockoff jersey from T.J. Maxx.” Others were dismayed to learn that the white pants were transparent, with seams from tucked-in jerseys – and sometimes more than just seams – visible to all. The spring training uniform fiasco has led to more scrutiny for Fanatics, a company that had, until recently, been widely considered an American success story. CEO Michael Rubin, a college dropout, grew Fanatics from a ski and snowboard business into what some now call “ the Amazon of Sports .” Thanks to its connections with the leading U.S. sports leagues, Fanatics has quickly become the dominant player in nearly every aspect of the sports licensing industry. It manufactures and sells everything from team hats and T-shirts to logo-adorned license plate frames and birdhouses But un
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