The Power Of Bad Reviews: Strategies For Business Improvement [Forbes]
ADIDAS AG S/ADR (ADDYY)
NASDAQ:AMEX Investor Relations:
adidas-group.com/en/investors/overview
Company Research
Source: Forbes
With over a decade and a half of experience in the customer service field under my belt, I've seen firsthand the ways in which bad online reviews can, despite first impressions, serve as a valuable springboard to gain a better understanding of your customers' wants and needs—and hence make strategic improvements in the areas that matter the most. Indeed, no business can be everything to everyone all of the time, so even the most customer-satisfaction-focused brands will face a little pushback and public criticism. The point I want to make is that a negative review isn't the be-all and end-all. In fact, any business with a continuous growth mindset should welcome negative feedback as valuable insight into what and where changes can be made to elevate their operations to a higher level. The first step is knowing how to handle reviews. Given that my company's survey found that poor customer service was the top cause of complaints in 2023, the way your customer service responds to pu
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