Instacart to end AI price tests for retailers following investigation [CBS News]
Maplebear Inc. (CART)
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Source: CBS News
"Effective immediately, Instacart is ending all item price tests on our platform," an Instacart spokesperson told CBS News in an email statement. "Retailers will no longer be able to use Eversight technology to run item price tests on Instacart." The announcement comes after a recent investigation by Consumer Reports and Groundwork Collaborative, an nonprofit advocacy group, found evidence that retailers such as Albertsons, Costco, Kroger, Safeway, Sprouts Farmers Market and Target were testing the AI pricing system The organizations based their findings on data gathered from more than 400 volunteers during online shopping sessions in September. During one test conducted for a Safeway in Seattle, the price for a box of Wheat Thins varied by as much as 23%. Retailers will continue to set their own prices on the delivery website, and they may still offer different prices at different brick-and-mortar locations, Instacart said Monday in a blog post Instacart acquired Eversight,
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News
- Instacart ends price tests on groceries after customer feedback [Yahoo! Finance]Yahoo! Finance
- Inside Instacart's decision to scrap dynamic pricing tests [Yahoo! Finance]Yahoo! Finance
- Instacart ends a program where users could see different prices for the same item at the same store [Yahoo! Finance Canada]Yahoo! Finance Canada
- Instacart scraps AI pricing tests that made some products more expensive [Verge, The]Verge, The
- Instacart ends AI-driven price experiments after criticism [BNN Bloomberg (Canada)]BNN Bloomberg
CART
Earnings
- 11/11/25 - Beat
CART
Sec Filings
- 12/15/25 - Form 144
- 11/25/25 - Form 8-K
- 11/25/25 - Form 4
- CART's page on the SEC website