Instacart ends AI-driven price experiments after criticism [BNN Bloomberg (Canada)]
Maplebear Inc. (CART)
US:NASDAQ Investor Relations:
snl.com/irw/corporateprofile/4715924
Company Research
Source: BNN Bloomberg
The company faced an outcry after a study by Consumer Reports and two other nonprofits showed some shoppers saw prices up to 23% higher than others browsing the same grocery items from the same store at the same time. Reuters last week reported that the U.S. Federal Trade Commission had questioned Instacart about its Eversight pricing tool, which allowed retailers to run random price tests to gauge shoppers' reactions to higher or lower prices. Instacart had previously said on its website that shoppers were not aware of the experiments. Instacart acknowledged dissatisfaction over the practice in a blog post on Monday, saying it was immediately ending all item price tests on the platform. “At a time when families are working exceptionally hard to stretch every grocery dollar, those tests raised concerns, leaving some people questioning the prices they see on Instacart. That's not okay,” the company said. Instacart made the announcement around two weeks after the study showing
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CART
News
- Instacart ends price tests on groceries after customer feedback [Yahoo! Finance]Yahoo! Finance
- Inside Instacart's decision to scrap dynamic pricing tests [Yahoo! Finance]Yahoo! Finance
- Instacart ends a program where users could see different prices for the same item at the same store [Yahoo! Finance Canada]Yahoo! Finance Canada
- Instacart scraps AI pricing tests that made some products more expensive [Verge, The]Verge, The
- Instacart to end AI price tests for retailers following investigation [CBS News]CBS News
CART
Earnings
- 11/11/25 - Beat
CART
Sec Filings
- 12/15/25 - Form 144
- 11/25/25 - Form 8-K
- 11/25/25 - Form 4
- CART's page on the SEC website