Instacart scraps AI pricing tests that made some products more expensive [Verge, The]
Maplebear Inc. (CART)
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Source: Verge, The
Instacart is ending its AI-powered pricing tests, which led some users to see higher prices on certain products than others. “Now, if two families are shopping for the same items, at the same time, from the same store location on Instacart, they see the same prices — period,” Instacart writes in a blog post on Monday The change comes just weeks after a study from Groundwork Collaborative Consumer Reports , and More Perfect Union found that Instacart offered multiple price points for the same grocery items at the same store. The report drew attention from lawmakers, including Sen. Chuck Schumer (D-NY), who said in a letter to the Federal Trade Commission that “consumers deserve to know when they are being placed into pricing tests.” Reuters also reported that the FTC opened an investigation into Instacart's AI pricing tests. Instacart says it will no longer allow retailers to use the AI-powered Eversight technology it acquired in 2022 to run pricing tests, though retailers “may ch
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News
- Instacart ends price tests on groceries after customer feedback [Yahoo! Finance]Yahoo! Finance
- Inside Instacart's decision to scrap dynamic pricing tests [Yahoo! Finance]Yahoo! Finance
- Instacart ends a program where users could see different prices for the same item at the same store [Yahoo! Finance Canada]Yahoo! Finance Canada
- Instacart to end AI price tests for retailers following investigation [CBS News]CBS News
- Instacart ends AI-driven price experiments after criticism [BNN Bloomberg (Canada)]BNN Bloomberg
CART
Earnings
- 11/11/25 - Beat
CART
Sec Filings
- 12/15/25 - Form 144
- 11/25/25 - Form 8-K
- 11/25/25 - Form 4
- CART's page on the SEC website