Instacart ends AI-driven pricing tests that drove up costs for some shoppers [CNBC]
Maplebear Inc. (CART)
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Source: CNBC
David L. Ryan | Boston Globe | Getty Images Instacart said Monday it will cease the use of artificial intelligence-driven pricing tests on its grocery delivery platform after the practice was scrutinized in a wide-ranging study and rebuked by lawmakers The company said in a blog post that retailers will no longer be able to use its Eversight technology to run pricing experiments on its platform, effective immediately. “We understand that the tests we ran with a small number of retail partners that resulted in different prices for the same item at the same store missed the mark for some customers,” the company wrote. “At a time when families are working exceptionally hard to stretch every grocery dollar, those tests raised concerns, leaving some people questioning the prices they see on Instacart. That's not okay – especially for a company built on trust, transparency, and affordability.” Instacart acquired Eversight for $59 million in 2022. Eversight's software allows retaile
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News
- Instacart ends price tests on groceries after customer feedback [Yahoo! Finance]Yahoo! Finance
- Inside Instacart's decision to scrap dynamic pricing tests [Yahoo! Finance]Yahoo! Finance
- Instacart ends a program where users could see different prices for the same item at the same store [Yahoo! Finance Canada]Yahoo! Finance Canada
- Instacart scraps AI pricing tests that made some products more expensive [Verge, The]Verge, The
- Instacart to end AI price tests for retailers following investigation [CBS News]CBS News
CART
Earnings
- 11/11/25 - Beat
CART
Sec Filings
- 12/15/25 - Form 144
- 11/25/25 - Form 8-K
- 11/25/25 - Form 4
- CART's page on the SEC website