Trump might label them “green scams”, but firms are quietly getting on with multi-million-dollar sustainability projects. Just ask beauty giant L'Oréal [Fortune]
CAPGEMINI SE UNSP/ADR (CGEMY)
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Source: Fortune
Unless you are a hair salon engaged in the business of washing customers' hair, of course. Then using 70% less water could well matter as you attempt to cut your carbon footprint. It is more efficient as well. Recommended Video The Water Saver showerhead came from a partnership between the Swiss startup, Gjosa, and L'Oréal, the global beauty brand and Fortune 500 Europe member. At its most basic, Water Saver makes water, well, wetter—fragmenting the water streams to create droplets better suited to rinsing hair. 5,000 salons now use it across Europe. The Water Saver showerhead. L'Oréal Science and engineering underpin much of what businesses do—whether that is making concrete or lipstick. Ten years ago, during the sustainability gold rush, you could not move for clever company professors proffering solutions to sustainable packaging and non-fossil fuel energy. Then came COVID, the return of inflation, and Donald Trump brandishing lurid allegations that the climate agenda was
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