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Stock impact report

Chipotle CEO: Here's why we won't do a McDonald's-style dollar menu [Yahoo! Finance Canada]

Chipotle Mexican Grill, Inc. (CMG) 
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm Check Earnings Report
US:NYSE Investor Relations: ir.chipotle.com
"I don't want to do it [dollar menu]," Chipotle CEO Scott Boatwright said on Yahoo Finance's Market Domination (video above). "Let me tell you why. I think the value of our offering is very compelling. You know, our food is worth, in my mind, every penny we ask someone to pay for it. I don't want to devalue our core offering." McDonald's brought back its iconic Extra Value Meal offerings in September 2025 to make its food —which had gotten pricier — more affordable for cash-strapped consumers. Chipotle is choosing a different route. The company gave away $1 million in free food as part of a Super Bowl promotion. The codes, available to the first 100,000 people who redeemed them, are valid in the US through Feb. 12. Boatwright confirmed to Yahoo Finance that Chipotle gave away 100,000 meals and hinted that the company could do similar promotions later in the year. He added the company is about to test what it's calling a "Happier Hour" to cater to the cost-conscious during din Show less Read more
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