Viant Expands Direct Access in CTV with Magnite SpringServe Integration
Viant Technology Inc. - common stock (DSP)
Company Research
Source: Business Wire
Provides Advertisers a Streamlined Path to Premium CTV Supply IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expansion of its Direct Access program and its strategic partnership with Magnite’s SpringServe video platform. Through a direct integration with SpringServe, Viant’s Direct Access program streamlines the path between advertisers and publishers, reinforcing Viant’s commitment to an open, transparent internet.Viant now connects directly to Magnite’s SpringServe ad server, giving advertisers more transparent supply paths, greater control and direct-to-publisher access that removes non-value-added intermediaries. This integration improves efficiency and performance for outcome-driven CTV strategies while simultaneously supporting publisher yield and control, further solidifying Viant’s leadership in CTV performance.“The Viant Direct Access program has brought tremendous demonstrat
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News
- Viant to Participate in Upcoming Investor ConferencesBusiness Wire
- Viant Technology Inc (DSP) Q3 2025 Earnings Call Highlights: Revenue Growth and Strategic ... [Yahoo! Finance]Yahoo! Finance
- Viant Technology (NASDAQ:DSP) had its price target raised by analysts at DA Davidson from $15.00 to $15.50. They now have a "buy" rating on the stock.MarketBeat
- Viant Technology (NASDAQ:DSP) had its "buy" rating reaffirmed by analysts at B. Riley. They now have a $16.50 price target on the stock, up previously from $14.50.MarketBeat
- Viant Technology (NASDAQ:DSP) had its price target lowered by analysts at Citizens Jmp from $18.00 to $16.00. They now have a "market outperform" rating on the stock.MarketBeat
DSP
Earnings
- 11/10/25 - Beat
DSP
Sec Filings
- 11/14/25 - Form SCHEDULE
- 11/10/25 - Form 10-Q
- 11/10/25 - Form 8-K
- DSP's page on the SEC website