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Stock impact report

Viant Named the Ad Platform Partner for Molson Coors

Viant Technology Inc. - common stock (DSP) 
Company Research Source: Business Wire
Partnership Focused on Driving Growth for Leading Brand Portfolio IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year partnership designating Viant as the Advertising Platform for Molson Coors Beverage Company, beginning in 2026.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251105654752/en/This new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant’s industry-leading Household ID and identity infrastructure along with proven expertise in data-driven media execution.This new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant’s industry-leading Household ID and identity infrastructure along with proven expertise in data-driven media execution. Viant was selected for its Show less Read more
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