David's Bridal Bets on Indian Brides [Yahoo! Finance]
Estee Lauder Companies, Inc. (The) (EL)
Last estee lauder companies, inc. (the) earnings: 5/1 06:45 am
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Source: Yahoo! Finance
through a new partnership with Kynah, the Los Angeles–based South Asian bridal specialist. The collaboration aims to build a bridge between Indian couture craftsmanship and accessible luxury at national scale, bringing a traditionally boutique-driven, import-heavy category into the heart of mainstream U.S. bridal retail. To launch the expansion, David's Bridal is introducing 25 couture-inspired Indian bridal looks from Kynah available nationwide through a dedicated gallery. The assortment spans richly embroidered lehengas and wedding-ready silhouettes curated for multi-day celebrations, which are a hallmark of Indian weddings. In an interview with WWD, David's Bridal chief executive officer Kelly Cook described the move as both a commercial opportunity and a cultural statement. “Our research showed that almost half of brides are now culturally diverse,” she said. When David's Bridal parsed that further, South Asian, Hispanic, and other fusion weddings began to stand out as signifi
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