e.l.f. Beauty Reduces More Than One Million Pounds of Packaging Materials
e.l.f. Beauty, Inc. (ELF)
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm
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Source: Business Wire
New Project Unicorn Milestone Reaffirms Leaner and Greener Efforts for a Better Planet OAKLAND, Calif.--(BUSINESS WIRE)--To commemorate National Recycling Day and continue its mission of positively impacting the planet, e.l.f. Beauty is proud to announce it has eliminated more than one million pounds of packaging materials through its Project Unicorn initiative. Project Unicorn was launched in 2019 to elevate the brand’s product assortment, presentation, and on-shelf presence through innovative streamlining of product packaging.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211115005544/en/In 2020, the Company announced that it had eliminated an estimated 650,000 pounds of waste and earned three design patents for packaging innovation. e.l.f. Beauty’s Chief Creative Officer, Ashley Rosebrook, who spearheaded the effort and has continued to work in imaginative ways to reduce the footprint of the Company’s packaging, share
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