Ford returns to racing and taps real engineers in a series of ads [USA TODAY]
Ford Motor Company (F)
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Source: USA TODAY
how its engineers are using racing to make the Ford vehicles in your driveway better. On March 5, Ford will launch a new global marketing campaign called “Every Ground Is Our Proving Ground,” when Apple TV starts broadcasting the first Formula 1 practice in Australia at 8:30 p.m. ET. The Australian Grand Prix race will be held on Saturday, March 7, at 11 p.m. ET. Ford is also participating in the 2026 BFGoodrich Tires Mint 400 off-road race in Las Vegas that runs March 4 through March 8. Ford's new campaign will feature a series of short vignettes of engineers helping to tell Ford's racing story and show how the automaker applies what it learns from racing to the vehicles it manufactures for the public. The campaign will run through the rest of this year, said Michael Cope, Ford's senior director of consumer marketing. "The premise of this campaign we're launching across Raptor and Bronco and Formula 1, and now other motorsport endeavors, is about true capability that is prove
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News
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- Ford recalls more than 627,000 vehicles in Canada, including some F-150 models [BNN Bloomberg (Canada)]BNN Bloomberg
- The secret vehicle Ford built that CEO Farley just gave to Pope Leo [USA TODAY]USA TODAY
- Ford's Success Battered By 615,000 Recall [Yahoo! Finance]Yahoo! Finance
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Earnings
- 2/10/26 - Miss
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Sec Filings
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- 3/5/26 - Form 4
- 3/5/26 - Form 4
- F's page on the SEC website