Tips For Building A Purpose-Driven Business [Forbes]
International Business Machines Corporation (IBM)
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Source: Forbes
But for many business owners, it's about more than revenue and profits; it's about making a real difference in the world by introducing a product or service that will improve people's daily lives. At its core, a purpose-driven business operates on the principle that its existence serves a larger cause. This could range from addressing social issues, like poverty and education, to environmental concerns, such as sustainability and conservation. The key is that the purpose is genuine and deeply integrated into every aspect of the business, from decision-making processes to product development and customer engagement. Purpose-driven businesses are better positioned to grow than those that are not focused on a specific purpose. Brands perceived as having a highly positive impact, defined by their purpose, experienced , according to The Kantar Purpose 2020 Study. In comparison, brands perceived as having a low purpose grew 70%, and brands perceived as having a medium purpose grew 86%. Wh
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