Banijay Boss Marco Bassetti on Navigating Industry Headwinds, Leveraging Hit Franchises and Banking on Live Entertainment [Yahoo! Finance]
ITV PLC UNSP/ADR (ITVPY)
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Source: Yahoo! Finance
talking, and would rather discuss profit margins and business than accolades. Always speaking calmly with a polite smile and a distinct Italian accent, Bassetti could easily be described as an iron fist in a velvet glove. Since taking the helm of Stéphane Courbit's media powerhouse Banijay in 2013, Bassetti has firmly steered the company through some major transformations, from the takeover of production powerhouse Endemol Shine in the thick of the pandemic in 2020 to the diversification of the banner's activities in live entertainment through Balich Wonder Studio and the Independents, all the while ramping up both scripted and unscripted business, and bolstering new and existing IPs. More from Variety 'Maigret' TV Adaptation Starring Benjamin Wainwright Sells to Key Territories for Banijay Ahead of Mipcom, Including ABC in Australia (EXCLUSIVE) 'Big Brother' Season 27 Finale Hits 4.3 Million Viewers, Biggest Episode in Three Years 'The Amazing Race' Reveals Season 38 Teams,
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