Zoo 55 Partners with Merzigo to Support Growth and Expand Reach [Yahoo! Finance]
ITV PLC UNSP/ADR (ITVPY)
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Source: Yahoo! Finance
CANNES, France, Oct. 13, 2025 (GLOBE NEWSWIRE) -- Zoo 55, part of ITV Studios, has entered a landmark, multi-year partnership with digital distribution and monetisation leader Merzigo, in a deal that supports Zoo 55's ambitious growth strategy and marks a strategically important UK expansion for Merzigo. As Zoo 55 evolves, the partnership with Merzigo will allow their team to optimise a selection of channels from its iconic portfolio - including The Voice Global The Best Of The Voice Come Dine With Me and the multi-IP food channel Taste - adding to their reach and engagement across Facebook and YouTube. The multi-year agreement will see Merzigo's team use its global expertise to optimise content creation and unlock new revenue opportunities. With over 5,000 managed channels in 30+ languages and more than 13 billion monthly views, Merzigo's track record in social distribution uniquely positions it to enhance Zoo 55's presence in the digital space. The deal was brokered for Zoo 5
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