IZEA Report Finds 40% of 18-to-29-Year-Olds Turn to TikTok for Product Research Before Making Big Purchases
IZEA Worldwide, Inc. (IZEA)
NASDAQ:AMEX Investor Relations:
izea.com/investors
Company Research
Source: GlobeNewswire
ORLANDO, Fla., March 28, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the 2024 United States edition of its research report, “Trust in Influencer Marketing,” today. The report is based on U.S. consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement. The survey found that social media influencers reach at least 83% of all respondents ages 18-60. Social media users under the age of 45 prefer influencer posts on TikTok and Instagram. Meanwhile, those 45 and older lean toward Facebook and YouTube. “Consumers today are inundated with ads from every corner, yet they gravitate toward influencers. They place higher value on the opinions of these influencers over conventional advertising messages or celebrity endorsements,” said Ted Murphy, CEO and founder of IZEA. “Our research reveals that 51% of all respondents have purchas
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News
- IZEA Report Finds 55% of Social Media Users Have Made Influencer-Driven Purchases on Amazon [Yahoo! Finance]Yahoo! Finance
- IZEA Report Finds 55% of Social Media Users Have Made Influencer-Driven Purchases on Amazon [Financial Post (Toronto, Ontario, Canada)]Financial Post
- IZEA Report Finds 55% of Social Media Users Have Made Influencer-Driven Purchases on AmazonGlobeNewswire
- IZEA Wins Top Place to Work Award at Ragan's Workplace Wellness Awards [Yahoo! Finance]Yahoo! Finance
- IZEA Wins Top Place to Work Award at Ragan's Workplace Wellness Awards [Financial Post (Toronto, Ontario, Canada)]Financial Post
IZEA
Sec Filings
- 4/26/24 - Form 4
- 4/17/24 - Form 4
- 4/17/24 - Form 3
- IZEA's page on the SEC website