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Stock impact report

Levi's reopens The Vault museum in San Francisco, showcasing denim legacy [CBS News]

Levi Strauss & Co Class A (LEVI) 
Last levi strauss & co class a earnings: 4/7 04:15 pm Check Earnings Report
Company Research Source: CBS News
The newly reimagined space invites visitors to explore the stories behind some of music's most memorable looks, from Britney Spears and Justin Timberlake's all-denim red carpet moment to Freddie Mercury's rehearsal jeans and Beyoncé's Swarovski-studded 501s. "This is a Beyoncé set. This is a Swarovski-studded pair of 501 jeans and a jacket," said Levi's historian Tracey Panek, who guides guests through the collection. But Beyoncé's fashion relationship with Levi's wasn't always about sparkles. Panek said the singer and her Destiny's Child bandmates "struggled to get support from fashion brands, seeing themselves as 'Black, country, curvy girls.'" That changed in the early 2000s when, Panek says, "Levi's brand actually partnered with her to help launch our Super Low product." The exhibit also reaches back to the 1980s, displaying the jeans worn by rock legend Freddie Mercury during rehearsal. "He's wearing a pair of Levi's 501 jeans," Panek said. "And if you look very closely, Show less Read more
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