Why Oakland Airport's Rebrand Is Ruffling Feathers In San Francisco [Forbes]
Southwest Airlines Company (LUV)
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Source: Forbes
What's in a name? That which we call Oakland airport by any other name would be just as convenient to San Francisco. (Photo: Jane Tyska) P rince did it. Twitter did it. Meta and WW and KFC have all done it. Now Oakland International Airport wants to do it, too. Officials on “the bright side of the Bay” say their airport has a public perception problem that can be fixed by changing its name. They have proposed a rebrand to San Francisco Bay Oakland International Airport while keeping the three-letter airport code of OAK. The primary reason for changing the airport's name is educational. “We found that over half of frequent international travelers and nearly a third of domestic travelers are unaware of OAK's amazing location in the heart of Northern California and the San Francisco Bay Area,” explains Barbara Leslie, president of the Oakland Board of Port Commissioners in an announcement video . “Adding San Francisco Bay to the name will improve travelers' geographic awareness
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