Affordability isn't enough. Fast-casual restaurants need a fandom-first approach [Fortune]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: Fortune
expenses . As a result, countless studies show that it's top of mind for the vast majority of people – driving decision-making across demographics. In the fast casual space in particular, affordability has been cited as a factor in ongoing slumps, but across the quick-service landscape, a clear strategy is taking shape. Recommended Video From McDonald's to Applebee's to IHOP , established chains are leaning hard into deals and limited-time bundles, all designed to bring people back through the doors. And in the short term, it's working. Consumers facing higher grocery prices are responding to brands' cost-conscious efforts to win them back. But these brands need to consider the long game, too. In today's thriving experience economy, people don't just choose meals; they choose meaning. Diners are seeking experiences as well as storytelling and emotional branding , rather than just meals. That's why, in an increasingly crowded category, the brands that endure will be the ones that
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MCD
News
- Jim Cramer Says “Buy, Buy, Buy the Stock of McDonald's” [Yahoo! Finance]Yahoo! Finance
- The Recession-Resistant Playbook: How Franchises Can Stay Strong In Uncertain Times [Forbes]Forbes
- McDonald's Corporation (NYSE:MCD) is largely controlled by institutional shareholders who own 74% of the company [Yahoo! Finance]Yahoo! Finance
- I left consulting to begin teaching at Dartmouth right before the release of ChatGPT. Disruption is always messy—and there's always a twist [Fortune]Fortune
- McDonald's answers major customer question for Thanksgiving 2025 [Yahoo! Finance]Yahoo! Finance
MCD
Earnings
- 11/5/25 - Miss
MCD
Sec Filings
- 12/2/25 - Form 4
- 12/1/25 - Form 144
- 11/26/25 - Form 4
- MCD's page on the SEC website