Dollar Menu loses its appeal as low-income Americans priced out of McDonald's by soaring prices [Yahoo! Finance]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: Yahoo! Finance
The chain introduced the “Dollar Menu” in the early 2000s - on which all items cost $1 - at a time when McDonald's core customers were low-income households. However, it eventually became a “Dollar Menu & More,” and prices continued to swell, eventually turning the burger chain's original clientele away, the Los Angeles Times reported. McDonald's chief executive Christopher Kempczinski told investors last week that while the number of low-income households visiting restaurants dropped by double digits, the fast food chain has gained nearly as much traffic from high earners. “Happy Meals at McDonald's are prohibitively expensive for some people, because there's been so much inflation ,” analyst Adam Josephson said. McDonald's menu has become so pricey that some low-income families can no longer visit the fast food chain, according to a report (Getty Images) Josephson and other economists told the Times that the drop in lower-income customers eating at the Golden Arches refle
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MCD
News
- Affordability isn't enough. Fast-casual restaurants need a fandom-first approach [Fortune]Fortune
- Jim Cramer Says “Buy, Buy, Buy the Stock of McDonald's” [Yahoo! Finance]Yahoo! Finance
- The Recession-Resistant Playbook: How Franchises Can Stay Strong In Uncertain Times [Forbes]Forbes
- McDonald's Corporation (NYSE:MCD) is largely controlled by institutional shareholders who own 74% of the company [Yahoo! Finance]Yahoo! Finance
- I left consulting to begin teaching at Dartmouth right before the release of ChatGPT. Disruption is always messy—and there's always a twist [Fortune]Fortune
MCD
Earnings
- 11/5/25 - Miss
MCD
Sec Filings
- 12/2/25 - Form 4
- 12/1/25 - Form 144
- 11/26/25 - Form 4
- MCD's page on the SEC website