The Recession-Resistant Playbook: How Franchises Can Stay Strong In Uncertain Times [Forbes]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
Check Earnings Report
US:NYSE Investor Relations:
corporate.mcdonalds.com/mcd/investors.html
Company Research
Source: Forbes
Even experts are expressing their concerns: Globally, 82% of chief economists think uncertainty is very high. On the bright side, 56% believe this uncertainty will lower over the coming year. And while that is good news, as a franchisor, you may be wondering, “But what do we do now ?” Fortunately, there's a lot that can be done to minimize the impact of the current economic situation. While no industry is immune to downturns, I've observed brands that consistently outperform their peers by leaning into strategies that prioritize resilience, not just growth. These brands typically have a “Recession-Resistant Playbook,” or a collection of tactics that keep the lights on, the doors open and customers happy. So, what can franchisors and franchisees do now to feel more grounded during times of uncertainty? As a COO of a fast-casual franchise brand, I have observed five best practices that may be able to help you out. 1. Recurring demand drives predictability. In economic downturns,
Show less
Read more
Impact Snapshot
Event Time:
MCD
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
MCD alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
MCD alerts
High impacting McDonald's Corporation news events
Weekly update
A roundup of the hottest topics
MCD
News
- Jim Cramer Says “Buy, Buy, Buy the Stock of McDonald's” [Yahoo! Finance]Yahoo! Finance
- McDonald's Corporation (NYSE:MCD) is largely controlled by institutional shareholders who own 74% of the company [Yahoo! Finance]Yahoo! Finance
- I left consulting to begin teaching at Dartmouth right before the release of ChatGPT. Disruption is always messy—and there's always a twist [Fortune]Fortune
- McDonald's answers major customer question for Thanksgiving 2025 [Yahoo! Finance]Yahoo! Finance
- A Fresh Look at McDonald's (MCD) Valuation After a Quiet Week in the Market [Yahoo! Finance]Yahoo! Finance
MCD
Earnings
- 11/5/25 - Miss
MCD
Sec Filings
- 12/2/25 - Form 4
- 12/1/25 - Form 144
- 11/26/25 - Form 4
- MCD's page on the SEC website