How McDonald's Original CEO Betrayed The Founders (We're Sorry, McDonald Brothers) [Yahoo! Finance]
McDonald's Corporation (MCD)
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Source: Yahoo! Finance
That's because the Golden Arches has been the undisputed top dog of the fast-food industry since its inception in 1940 by brothers Richard and Maurice McDonald. But with over 40,000 McDonald's locations in operation around the world and millions of burgers sold each day , there lies a betrayal at the heart of its founding — one of the most infamous tales in business history. The betrayal? A broken deal that cost the McDonald brothers millions. Richard and Maurice McDonald founded McDonald's with the core tenets of the fast-food system we know today: small menus, disposable packaging, and assembly-line-style preparation. This model was a success, and in 1954, Ray Kroc — a milkshake machine salesman — entered the scene. He saw potential in the brothers' profitable restaurant and became McDonald's first franchise agent, but this lucrative deal was the beginning of a bitter feud. Differing views on how the brand should be run caused tensions to skyrocket between the brothers and Kroc, w
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News
- Affordability isn't enough. Fast-casual restaurants need a fandom-first approach [Fortune]Fortune
- Jim Cramer Says “Buy, Buy, Buy the Stock of McDonald's” [Yahoo! Finance]Yahoo! Finance
- The Recession-Resistant Playbook: How Franchises Can Stay Strong In Uncertain Times [Forbes]Forbes
- McDonald's Corporation (NYSE:MCD) is largely controlled by institutional shareholders who own 74% of the company [Yahoo! Finance]Yahoo! Finance
- I left consulting to begin teaching at Dartmouth right before the release of ChatGPT. Disruption is always messy—and there's always a twist [Fortune]Fortune
MCD
Earnings
- 11/5/25 - Miss
MCD
Sec Filings
- 12/2/25 - Form 4
- 12/1/25 - Form 144
- 11/26/25 - Form 4
- MCD's page on the SEC website