NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America
NIQ Global Intelligence plc Ordinary Shares (NIQ)
US:NYSE Investor Relations:
nuveen.com/cef/product/holdings.aspx?fundcode=nid
Company Research
Source: Business Wire
Relationship enables advertisers with local audience segments based on real-world purchase behaviors. NEW YORK--(BUSINESS WIRE)--NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced a new collaboration with Adsquare, a global location intelligence platform, to make NIQ’s GeoPurchase audience segments available within the Adsquare platform for privacy-safe activation across Europe and North America. The relationship provides advertisers with NIQ-built GeoPurchase segments informed by industry-leading CPG purchase insights, enabling more precise planning and targeting across cross-screen and digital out-of-home (DOOH) campaigns.NIQ’s GeoPurchase audiences are derived from anonymized, local purchase insights that reflect real-world shopping behaviors across a wide variety of categories and retailers—not lookalike or proxy audiences. Within Adsquare’s platform, these audience segments are enriched by location-intelligent tools that help advertisers plan and activat
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