Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research
NIQ Global Intelligence plc Ordinary Shares (NIQ)
US:NYSE Investor Relations:
nuveen.com/cef/product/holdings.aspx?fundcode=nid
Company Research
Source: Business Wire
Case study shows faster development and stronger-performing concepts CHICAGO--(BUSINESS WIRE)--NIQ (NYSE: NIQ), a global leader in consumer intelligence, today shared new results from Reckitt’s use of NIQ BASES AI Screener, demonstrating how AI-powered insights and synthetic data are transforming innovation speed and effectiveness. The case study highlights how Reckitt has accelerated concept development while improving performance outcomes—bringing more relevant products to market, faster.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260407069246/en/NIQ BASES AI ScreenerAs companies face growing pressure to innovate quickly in an increasingly complex consumer landscape, traditional research and development cycles can slow decision-making. Reckitt’s adoption of AI-powered screening reflects a broader shift toward predictive, data-driven innovation—where teams can test, refine, and optimize ideas before investing in phys
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