NIQ and Displayce Collaborate to Bring Sales Lift Measurement to Europe’s DOOH Advertising Market
NIQ Global Intelligence plc Ordinary Shares (NIQ)
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Source: Business Wire
CHICAGO--(BUSINESS WIRE)--NIQ, a leading consumer intelligence company, and Displayce, a pioneering specialist technology suite for Out-of-Home advertising, are collaborating to bring advanced measurement capabilities to the European DOOH market. By combining NIQ’s trusted consumer intelligence with data from Displayce’s media activation platform, advertisers can link DOOH campaigns to in-store sales performance — driving transparency and accountability across the DOOH ecosystem.NIQ has long been a trusted source of consumer purchase insights for manufacturers and retailers, capturing the buying behavior of millions of households across more than 90 countries. Now, NIQ is extending its expertise and insights into the media ecosystem, empowering advertisers and agencies with new data assets and measurement solutions to improve their understanding of consumers and drive better ROI.Through the collaboration, NIQ and Displayce are driving the DOOH ecosystem toward more addressable, tr
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