NIQ Launches Global Data Clean Room on Snowflake to Power Enrichment and Ad Effectiveness Measurement
NIQ Global Intelligence plc Ordinary Shares (NIQ)
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Company Research
Source: Business Wire
CHICAGO--(BUSINESS WIRE)--NIQ, a leading consumer intelligence company, today announced the launch of its data clean room on Snowflake, designed to enable both data enrichment and outcome measurement for leading marketers worldwide. This marks NIQ’s first data clean room dedicated to supporting these critical use cases for marketers, media owners, retail media networks, and ad tech platforms.Through secure collaboration via the Snowflake clean room, marketers can enrich their proprietary first-party data with NIQ’s privacy-compliant consumer signals to drive audience discovery, segmentation, scoring, and campaign activation — all within a secure environment that protects consumer data and upholds global privacy standards.“Advertisers are sitting on a wealth of first-party data, but unlocking its full potential requires the right consumer signals and data collaboration solutions,” said Lana Busignani, General Manager at NIQ. “By enriching their data with NIQ’s deep consumer insight
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