NIQ: Gen X in APAC to Spend USD 4.4 Trillion by End of 2025, Rising to USD 5.7 Trillion by 2030
NIQ Global Intelligence plc Ordinary Shares (NIQ)
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Source: Business Wire
61% of the global Gen X population resides in Asia, and 37% were born in China, making the region a critical frontier for brands across CPG, Tech & Durables, and retail.Their dual role as caregivers and consumers positions them as the “bridge generation,” especially relevant in Asia where shared family living remains prevalent.Per Capita Spend Growth: from USD 5,000 in 2025 to USD 6,700 in 2030 SINGAPORE--(BUSINESS WIRE)--NielsenIQ (“NIQ”) (NYSE: NIQ), a leader in consumer intelligence, in collaboration with World Data Lab (WDL), today reveal that Generation X is emerging as a trillion-dollar consumer powerhouse in Asia Pacific — and yet, remains under-recognized in marketing strategies across industries.Often referred to as the “invisible generation,” Gen X (born 1965–1980) wields extraordinary economic influence, especially in multigenerational households common across the region. The global generational spending report, The X Factor: How Generation X is quietly driving trillions
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