This Legacy Automaker Just Became America's Fastest-Growing Brand Thanks to a Massive Truck Boom [Yahoo! Finance]
NISSAN MOTOR LTD S/ADR (NSANY)
US:NASDAQ Investor Relations:
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Source: Yahoo! Finance
In a volatile market where several major manufacturers are struggling to find their footing, one legacy brand has quietly claimed the title of America's fastest-growing mainstream automaker. That brand is Nissan While the automaker's overall Q1 sales volume saw a minor 7.5% drop in comparison to last year, that number doesn't necessarily tell the whole story. Thanks to a highly disciplined strategy focused on U.S.-built vehicles, Nissan's retail sales actually surged by an impressive 9.6%. Nissan now celebrates six consecutive months of retail growth, pushing it to the top of the mainstream growth charts. And this is almost entirely fueled by an explosion in truck and SUV demand. The Frontier and Pathfinder Lead The brand's Total Truck category, a line which encompasses both pickups and SUVs, rocketed up 15.6% year-over-year. The undisputed hero of this retail surge is the Nissan Frontier , proving that the midsize truck segment is hotter than ever. The Frontier logged a m
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