Aussie Dares to Wonder: New Ultra Wonder Collection Brings Premium Multi-Tasking Curl Care to Mass Market
Procter & Gamble Company (The) (PG)
Last procter & gamble company (the) earnings: 4/17 07:00 am
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Company Research
Source: Business Wire
CINCINNATI--(BUSINESS WIRE)--Aussie is redefining curl care with the launch of Ultra Wonder, breaking the rules and challenging the notion that great hair requires a dozen products and hours of styling. As the brand's first premium innovation, the three-product collection—Ultra Wonder Daily Mist, Ultra Wonder Treatment, and Ultra Wonder Gel Crème (each $9.99) — merges the benefits of treatments and stylers in single formulas, inviting consumers to "Dare to Wonder" and simplify their routines without sacrificing performance.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251124960866/en/The Collection: Three Multi-Benefit Curl Care ProductsStreamlined formulas powered by amino acids and strengthening lipids replace multiple products while delivering treatment-level care for visibly healthier, more defined hair.Ultra Wonder Daily Mist (MSRP $9.99): An all-in-one, multi-tasking mist that primes, protects, detangles, conditi
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