Experimentation Over Presentation: Your Strategy Should Survive The Real World [Forbes]
Procter & Gamble Company (The) (PG)
Last procter & gamble company (the) earnings: 4/17 07:00 am
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US:NYSE Investor Relations:
books.google.com/books?id=aexhaqaamaaj&pg=pa16&lpg=pa16&dq=procter&source=bl&ots=witqaxmcbj&sig=yefujjjefltpikvzozfmmn3m0lc&hl=en&sa=x&ved=0ahukewjfhrsepa7zahxeufkkhcszbvmq6aeijzaa
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Source: Forbes
Their product wasn't the first of its kind—it wasn't even the tenth. But what set them apart was their approach to developing it. Cook had come out of Procter & Gamble, where consumer testing shaped everything the company touched. Whether it was diapers or dish soap, the method was the same. Instead of arguing about what customers wanted, they watched them. They paid attention to consumers' behaviors: what confused them, what slowed them down, and where their behavior diverged from what might have been expected. That discipline didn't exist yet in software development. Programs were built and shipped with enormous energy but very little customer input. The people writing the code were usually writing for people like themselves. No one was sitting with everyday users. No one was running structured experiments. The very idea of what would later be called user testing barely existed. Cook and Proulx didn't have money for formal research, so they improvised. They reached out to the
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News
- Procter & Gamble Stock Tests Two-Year Low After CFO Sounds Warning on Consumers [Yahoo! Finance]Yahoo! Finance
- Veteran ad executive installed as BET president in Paramount shake-up [Los Angeles Times (CA)]Los Angeles Times
- Why Procter & Gamble Stock Hit a 2-Year Low on Tuesday [Yahoo! Finance]Yahoo! Finance
- Procter & Gamble (NYSE:PG) had its "hold (c+)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- Procter & Gamble faces soft U.S. sales on SNAP suspension, economic headwinds [Seeking Alpha]Seeking Alpha
PG
Earnings
- 10/24/25 - Beat
PG
Sec Filings
- 12/2/25 - Form 3
- 11/12/25 - Form 4
- 11/7/25 - Form 4
- PG's page on the SEC website