Your email has been successfully added to our mailing list.

×
0 0 0 0 0 0 0 0
Stock impact report

Experimentation Over Presentation: Your Strategy Should Survive The Real World [Forbes]

Procter & Gamble Company (The) (PG) 
Last procter & gamble company (the) earnings: 4/17 07:00 am Check Earnings Report
Company Research Source: Forbes
Their product wasn't the first of its kind—it wasn't even the tenth. But what set them apart was their approach to developing it. Cook had come out of Procter & Gamble, where consumer testing shaped everything the company touched. Whether it was diapers or dish soap, the method was the same. Instead of arguing about what customers wanted, they watched them. They paid attention to consumers' behaviors: what confused them, what slowed them down, and where their behavior diverged from what might have been expected. That discipline didn't exist yet in software development. Programs were built and shipped with enormous energy but very little customer input. The people writing the code were usually writing for people like themselves. No one was sitting with everyday users. No one was running structured experiments. The very idea of what would later be called user testing barely existed. Cook and Proulx didn't have money for formal research, so they improvised. They reached out to the Show less Read more
Impact Snapshot
Event Time:
PG
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison Updated
Event Day
Stock performance from the time of news release until the following 4pm ET market close
Last price at news event
Since Event
Multi-day stock performance from the time of the news release
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST
PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
Last Price
VWAP
High:
Max Up
High:
Low:
Max Down
Low:
%
Post news range
%
Price change

Price Change Percentage


S&P 500
(SPX)

%

Volume ratio
%

Volume
Ticks

Avg transaction size

Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Opt-in for PG alerts
Opt-in for
PG alerts

from News Quantified
Opt-in for
PG alerts

from News Quantified