Holiday test looms as luxury brands chase elusive rebound [Yahoo! Finance Canada]
KERING SA UNSP/ADR (PPRUY)
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Source: Yahoo! Finance Canada
Kering's shares have soared around 49% from three months ago, ?while Louis Vuitton owner LVMH is up 42%, Moncler up 28%, and Cartier owner Richemont up 27%. Although some of that is linked to a broader equity ?market rally, there are also growing hopes among investors that the $400 billion sector is emerging from two years of sliding sales. Third-quarter results showed some improvement in China - once the key engine of growth - and buzzy design ?debuts from newly-appointed creative directors have buoyed sentiment too. RISKS FOR THE FOURTH QUARTER But new styles will not hit the shops until next year and the jury remains out on China's economic recovery. Spending in another key market - the United States - also remains closely linked to a volatile stock market. All of that raises the stakes for the December holiday season which accounts for as much as 30% of annual sales for some brands, according to Vincent Redrado, founder of luxury industry consultancy Digital Native Grou
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