Yves Saint Laurent was the hottest luxury brand this year, beating Coach, Prada, and Bottega Veneta: It's a clear ‘signal of the shifting landscape' [Fortune]
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Source: Fortune
But Lyst's Q3 2025 Index offers some perspective on the “hottest brands and products” over the last three months. The index, which analyzes shopper behavior from “more than 160 million annual users across thousands of brands and stores,” featured French luxury retailer Yves Saint Laurent emerging at the top of the list for the first time. In second, third, and fourth place were Miu Miu, COS, and The Row, respectively. Coach, Prada, and Bottega Veneta followed closely, snagging the fifth, sixth, and seventh spots. Rounding out the top 10 were Loewe, Ralph Lauren , and Chloé. Though Kim Kardashian's Skims ranked lower at No. 15, the brand saw a 271% YoY increase in demand. As for Saint Laurent, its iconic Le Loafer was a standout among shoppers searching for loafers. Other products making waves this season included Havaianas's flip-flops and COS's chunky cashmere sweater, both of which landed among Lyst's “hottest products.” According to Lyst, the current landscape “rewards cle
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