LensCrafters Launches Second Season of Its Immersive Experience on Roblox [Yahoo! Finance]
Roblox Corporation Class A (RBLX)
Company Research
Source: Yahoo! Finance
NEW YORK April 11, 2024 /PRNewswire/ -- LensCrafters , part of EssilorLuxottica and one of the largest optical retail brands in North America , announced today the launch of LensCrafters Eye Odyssey: World of Optics , the second season of the Eye Odyssey series on Roblox, a global immersive platform for communication and connection. With more than 300,000 users to date since debuting in October 2023 , Season 2 will engage users throughout different game dynamics, each of them supported by a strong educational message to promote healthy eye care habits. The Eye Odyssey series takes fans on a fun interactive journey, helping Blinky, a friendly eye-bulb character, overcome challenges caused by prolonged exposure to screens and learn how to maintain healthy vision by adopting appropriate eye care habits. The latest iteration of the experience, with LensCrafters Palo Alto flagship serving as the backdrop upon entering, users are engaged through a dedicated pathway that opens to a whole
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News
- Roblox Co. (NYSE: RBLX) had its "buy" rating re-affirmed by analysts at Roth Mkm. They now have a $55.00 price target on the stock.MarketBeat
- Roblox Expands Immersive Video Ads Access to All Advertisers, Adds New Measurement Partners [Yahoo! Finance]Yahoo! Finance
- Roblox players to start seeing video ads in its virtual realms [Reuters]Reuters
- Roblox players to start seeing video ads in its virtual realms [Yahoo! Finance]Yahoo! Finance
- Roblox Expands Immersive Video Ads Access to All Advertisers, Adds New Measurement PartnersBusiness Wire
RBLX
Earnings
- 2/7/24 - Beat
RBLX
Sec Filings
- 4/26/24 - Form 4
- 4/24/24 - Form 144
- 4/18/24 - Form 4
- RBLX's page on the SEC website