Video games are turning into streaming TV, putting ads into America's favorite entertainment form [Fortune]
Roblox Corporation Class A (RBLX)
Company Research
Source: Fortune
It all started on social media, where advertisers jumped on the chance to target ads based on what people were actually interested in and clicked on, thanks to Facebook's tracking technology and social-media dominance. Later, streaming, which was once pitched as a haven from ad-laden traditional TV, turned to free ad-supported tiers and even paid ad-tiers to drive profitability partly in response to demands from Wall Street Now, video games are joining the world of ubiquitous advertising, with Roblox announcing this week it was taking a step forward in showing targeted video ads to many of its millions of users by the end of the year. Roblox's wildly popular digital platform allows around 71 million users a day to create their own worlds and games. It's now working to launch video ads on virtual billboards targeted at players 13 and older. Users who are playing games or walking around the virtual world will stumble upon the video billboards, just as they might in the real world.
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RBLX
News
- Roblox Co. (NYSE: RBLX) had its "buy" rating re-affirmed by analysts at Roth Mkm. They now have a $55.00 price target on the stock.MarketBeat
- Roblox Expands Immersive Video Ads Access to All Advertisers, Adds New Measurement Partners [Yahoo! Finance]Yahoo! Finance
- Roblox players to start seeing video ads in its virtual realms [Reuters]Reuters
- Roblox players to start seeing video ads in its virtual realms [Yahoo! Finance]Yahoo! Finance
- Roblox Expands Immersive Video Ads Access to All Advertisers, Adds New Measurement PartnersBusiness Wire
RBLX
Earnings
- 2/7/24 - Beat
RBLX
Sec Filings
- 5/1/24 - Form 4
- 4/26/24 - Form 4
- 4/24/24 - Form 144
- RBLX's page on the SEC website