Tidio Research Finds AI Influences Half of Purchase Decisions but Receives Credit for Less Than 1% of Web Traffic [Yahoo! Finance]
Similarweb Ltd. Ordinary Shares (SMWB)
Company Research
Source: Yahoo! Finance
Contentsquare's analysis of actual retail web traffic puts AI-referred sessions at 0.2% of total visits. Both figures are accurate - and the gap between them is the subject of a new research report published today by Tidio. To view the full announcement, including downloadable images, bios, and more, click here Key Takeaways: Despite McKinsey reporting that half of consumers rely on AI for product research while Contentsquare records only 0.2% AI-referred traffic, Tidio's report finds AI shapes purchase decisions at a scale current attribution cannot capture, creating a 'dark AI' gap. Similarweb shows ChatGPT-referred U.S. retail sessions convert at 11.4%, the highest of any measured channel, implying tagged AI referrals reflect high-intent traffic from a much larger pool of AI-influenced journeys. McKinsey projects $750 billion in U.S. revenue will flow through AI-powered search by 2028 with brands that fail to prepare risking 20-50% of traditional search traffic, while Mor
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SMWB
Earnings
- 2/17/26 - Beat
SMWB
Sec Filings
- 3/26/26 - Form 3
- 3/26/26 - Form 6-K
- 3/26/26 - Form 3
- SMWB's page on the SEC website