Rage and ruined holidays: how the Marriott-Sonder meltdown unraveled into chaos for customers [Business Insider]
Sonder Holdings Inc. - Class A (SOND)
Company Research
Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Marriott ended its licensing agreement with Sonder, a short-term rental company. On Sunday, it told its guests staying at Sonder properties to vacate as soon as possible. Guests scrambled to find new accommodations, paying hundreds for last-minute bookings. Steve McGraw booked with Marriott in November, excited to spend a joyous 17 days in New York City with his daughter and newborn, premature granddaughter. McGraw, a retired tech executive, holds Elite status with Marriott Bonvoy. He expected his stay at the Marriott-partnered Sonder Battery Park Apartments in NYC's financial district to be like the hundreds of visits he's had with the hotel group over the last 40 years. On Sunday, about a week into his and his wife's stay, he received emails from Marriott and Sonder Holdings, which operates the property, telling him to vacate by 9 a.m.
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News
- Garry Marr: Sonder nightmare a reminder that a traditional hotel can be a traveller's best friend [Yahoo! Finance Canada]Yahoo! Finance Canada
- Stranded hotel guests offered loyalty points after cancellations [Yahoo! Finance]Yahoo! Finance
- Marriott bets that an overly forgiving policy can retain key guests [Yahoo! Finance]Yahoo! Finance
- The Marriott-Sonder debacle continues: Marriott tells booted guests to beg their credit card companies for a refund [Business Insider]Business Insider
- Airbnb rival Sonder Holdings to file for bankruptcy [Yahoo! Finance Canada]Yahoo! Finance Canada
SOND
Sec Filings
- 11/14/25 - Form 8-K
- 11/5/25 - Form 8-K
- 10/24/25 - Form 8-K
- SOND's page on the SEC website