5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks [Business Insider]
System1, Inc. Class A (SST)
Company Research
Source: Business Insider
Become an Insider and start reading now. Have an account? Log in Marketers embraced AI in 2025. There were also some high-profile AI hiccups in advertising. From McDonald's to Meta, here's a look at major brands that had AI ad controversies this year. Chief marketing officers at many of the world's biggest brands made artificial intelligence a centerpiece of their strategies this year. For some brands, the enthusiasm ran into risky territory. From AI-generated ads that veered into the " uncanny valley " to backlash over replacing human models and advertising creatives , AI's growing role in advertising fueled a string of controversial marketing moments. The AI backlash even led to its own marketing trend: brands hating on AI A survey of more than 6,000 US consumers conducted by the brand-tracking platform Tracksuit in November found that overall sentiment toward AI-generated advertising skewed negative (39%). Neutrality was also strong among respondents, at 36%, while on
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SST
News
- System1 to Participate in the 2026 ICR Conference [Yahoo! Finance]Yahoo! Finance
- System1 to Participate in the 2026 ICR ConferenceBusiness Wire
- System1 Receives Notice of Non-Compliance with New York Stock Exchange Listing Rules [Yahoo! Finance]Yahoo! Finance
- System1 Receives Notice of Non-Compliance with New York Stock Exchange Listing RulesBusiness Wire
- UK Penny Stocks: 3 Hidden Gems With Market Caps Below £2B [Yahoo! Finance]Yahoo! Finance
SST
Sec Filings
- 12/12/25 - Form 8-K
- 12/3/25 - Form 8-K
- 12/2/25 - Form SCHEDULE
- SST's page on the SEC website