Watches And Wonders Delivers: 66 Brands, 60,000 Visitors [Forbes]
SWATCH GROUP AG UNSP/ADR (SWGAY)
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Source: Forbes
It has fully replaced Baselworld, which ended in 2019, as the spring meeting point for all things watches, but there are some big differences between the two venues. The enthusiasm for the Geneva event now matches the intense “pilgrims-to-mecca” aura surrounding Baselworld, with similar attendance and coverage stats: 60,000 (+9%) people visited Watches and Wonders this year; the city clocked 50,000 hotel nights to visitors; 25,000 tickets were sold over the three public days (+9%); 1,750 journalists (+9%) and 6,000 retailers attended; and more than 10,000 people took over the city center throughout the week, attending concerts, educational installations and other watch-related activities. Social media coverage reached nearly a billion people (900 million) (+29%) during the week, with the hashtag #watchesandwonders2026. There were also satellite shows in the city, including Time to Watches, with 87 brands, many of them small micro-brands. In other key ways, Geneva watch week is not l
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