Australia's Treasury Wines wins case against 'copycat' for imitating brand in China [Reuters]
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Source: Reuters
Australia's Treasury Wines wins case against 'copycat' for imitating brand in China - Reuters 3 Min Read SYDNEY (Reuters) - Australia’s Treasury Wine Estates Ltd, the world’s largest standalone winemaker, said on Monday it had won a lawsuit against a “copycat” it had accused of imitating its prestigious Penfolds brand in China. China is Australia’s largest wine export market, and although shipment growth has stalled in recent months, a reputation for quality has supported years of soaring sales. Penfolds wines and, especially, the ultra-high-end Grange vintages, are popular and profitable, and are sold under the brand name “Ben Fu” in China. Treasury sued in February to restrain Australian company Rush Rich from using those names. It said on Friday that Australia’s Federal Court ordered Rush Rich to cease and pay just over A$375,000 ($262,000) in compensation. “This positive outcome affirms TWE’s leadership in protecting it’s IP rights against copycat and counterfeit operators,” Treas
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