QUIGLEY-SIMPSON DEBUTS GANTIC, A RESPONSE BASED PROGRAMMATIC MARKETPLACE COMPANY [Yahoo! Finance]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: Yahoo! Finance
LOS ANGELES April 2, 2024 /PRNewswire/ -- Leading independent full-service agency Quigley-Simpson announced today the launch of affiliate company, Gantic ( www.Gantic.com ). This new venture is dedicated to the creation of data-driven, curated, large-scale programmatic marketplaces. Gantic's formation was inspired by the industry's need to address the specific requirements of brands seeking reliable, brand-safe inventory underpinned by robust first and third-party response behavior data. "Our extensive experience in performance marketing, focused on optimizing outcomes, combined with the demands of contemporary marketers, has led us to identify and bridge a critical gap in the market," said Jeff Ratner , President, Media, Analytics & Data, Quigley-Simpson. "Gantic was founded on direct response principles, mainly that the most valued audiences are ones that respond more frequently, purchase more, and spend more over time. This recognition fueled our resolve to establish curated pro
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